[Listen to Adrian Taylor] Transeuropean dimension in politics: the challenge of media coverage

On Tuesday 17/04/2018, #CitizensRoute2019 organised its 4th e-tribune “Addressing the challenges of the transeuropean dimension in politics”, inviting transeuropean political movements to discuss the challenges posed by the 2019 European electoral campaign and exchanging views about their ways/choices to cope with them.

Erik Edman (Diem25 Belgium), David Carayol (Newropeans), Yves Gernigon (PFE), Adrian Taylor (iCAN, New paradigm for Europe), Maarten de Groot (European Citizens Initiative), our guest-speakers,  discussed the issue around several items. Each of them introduced one of the eight preset questions opening the debate among them and with the participants.

Listen to podcast of Adrian Taylor introducing the issue about “the challenge of media coverage”:

The challenge of media coverage

We face two options:

  • We can keep on hitting our heads against wall by trying to make national media more European, and hope that after many decades they gradually change, or
  • We can work on creating something new.

Fortunately, the something new already exists. It is the social media landscape which now dominates the information acquisition modes of many European citizens. So we need to learn how to use these channels for good:

  • Click bait: We need to invert the ridiculous headlines of others. For instance, it would be essential to introduce what people living in other countries think of a particular (European) issue in the social media of any given EU country. Deliberately title it with provocations; e.g. Poland – we love you in Germany! (By the way, quite true in most cases – but for some members of Poland’s PIS party, an absolute heresy);
  • Social media megaphone: We – all people reading this – need to link our social media together, so as when a person tweets, blogs, or posts something interesting, it is immediately liked so often that it reaches the top hit list of the search engines;
  • Symbolic events: we need to use symbolism more to provoke with visual media that can go viral!

In any case, let us use the new, rather than trying to convert the old.


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